Authors: Jeremy Hanzlik
Suggested Courses: Intro to Engr
Shane, a production line engineer, is checking every chip for quality control (QC). His
workers are finding errors approximately once every 150 chips. The defective chips must
either be sent back for repair or thrown away. The manager, Rob, has mandated that all
defective chips are to be discarded. Rob walks over to Shane's line and has a conversation
in which he says, "Why some lines sink more dollars into a chip which has failed, I
can't understand. We only make 25 cents off of each chip anyway! Spending an additional
$2.00 per chip will only be more money down the drain. Shane, in our line of work we can't
afford to flush money down the drain."
The following afternoon, Shane's manager, Rob, asks to hold a meeting in his office.
Shane, the engineer, is informed by Rob that Shane's line is discarding too many chips,
"One chip every hundred and fifty is unacceptable! This is becoming a substantial
cost to the company. I believe that it would be more beneficial to allow all the chips to
go out the door without checking."
Shane asks, "What about the defective chips? Won't customers complain?"
Rob replies, "Yeah, yeah, but that's not your problem. The company has a return
department that will replace them as customers complain." Rob further estimates that
allowing defective chips on the market will yield a $425,000 profit for the company.
- The line produces 100,000 chips per year.
- Every chip is purchased.
- Chips cost about $9.00 to produce.
- Chip testing runs about $4.00 per chip.
- Chip repair (manpower and material) is about $2.00.
- This repair cost includes re-testing.
- Profit per chip is $0.25 after testing.
- There are fifteen full time employees working under Shane.
- Two part-time employees work under Shane's supervision.
- Shane's manager has been with the company for about 7 years.
- Shane has been working under the same manager for several years and has had relatively
good relations with Rob.
Additional information regarding Shane's line:
The engineer's line performs the final inspection between the bond wires, which attach
the chips to the prongs and spot plates, (the prongs protrude from the final product),
just before the chips are encased in molding compound for final packaging. You may assume
that all defects can be traced to faulty bond wire attachment and not the chip itself.
This is because the chips have been tested in the preceding phase, before the bond wires
II. Numerical and/or Design Problem(s)
1. What percent of the chips may fail if Xanthum, Inc. Orders 15,000 chips from Shane's
2. Do you believe this is an acceptable failure rate? From the perspective of Xanthum?
From the perspective of the manufacturer? Why (not)?
3. If Shane's line produces 100,000 chips per year how much will it cost to:
a) Test and repair each chip?
b) Test all chips and ax the defective chips?
c) Test no chips and replace customers chips on an as-need basis?
4. Is the Rob's estimate reasonable? What about his assertion that it is cheaper not to
discard the defective chips?
III. Questions on Ethics and Professionalism
1. What issues are involved in following Rob's recommendation?
2. Is it acceptable to follow Rob's suggested course of action, based on your
3. How could the engineer, Shane, present his case to Rob, his superior, if he has a
IV. Additional Scenario (To be introduced in lecture after the students have
completed the work above on their own.)
The chips ordered by Xanthum, Inc. are to be placed in aircraft navigation units, and
Shane's boss still believes that the failures are inconsequential. Rob claims, "They always
have backup navigation systems anyway. Besides, they fail less than one percent of the
time! You should know that. Calculate the percent of chips that will fail."
1. What flaws can be found (based on your previous calculations and present
observations) with Rob's argument? Hint: look at the logic used in Rob's statement.
2. Perform a (utilitarian) cost/benefit analysis based on the above data. How much will
it cost the company in litigation, etc? Make any necessary assumptions such as dollar
values for your calculations, as long as your assumptions are not in direct conflict with
the stated facts above.
3. How does this scenario influence your response to question 2 from part III?
4. How can the engineer, Shane, constructively present an argument against his
IV. Solutions for Numerical Problems
1/150 chips will not work so:
1/150 = 0.67% may not work.
2. This question in neither right nor wrong. It is meant to provoke thought for later
test all: 100,000 x $4.00 = $400,000 (testing cost)
repair cost: 6700 bad chips x $2.00 repair cost = $13,400
profit on repaired chips: 6700 bad chips x -$1.75 profit loss = -$11, 725
profit on good chips: (100,000 - 6700) x $0.25 = $23,325
net profit: $23,325 - $11,725 = $11,600
test all: 100,000 chips x $4.00 profit = $400,000 (testing cost)
discard cost: $0.00
profit on discarded chips: 6700 bad chips x ($9.00 + $4.00 - $0.25) = -$85,425
profit on good chips: (100,000 - 6700) x $0.25 = $23,325
net profit: $23,325 - $85,425 = -$62,100
c) There are two polar scenarios based on different student assumptions (and equally
correct answers based upon differing assumptions as to the number of chips returned):
"Best Case" - no returns of defective chips
not test any chips: 100,000 x $4.25 = $425,000
"Worst Case" - all defective chips are returned
to find the number of chips which actually generate profit:
100,000 - 6700 returns = 93,300 - 6700 replacements = 86,600 chips to generate dollars
profit from "satisfied" customers: 86,600 x $4.25 = $368,050
original profit on the 6700 returned chips: 6700 x $4.25 = $28,475
profit from replacement chips: 6700 x -$9.00 = -$60,300
net profit: $368,050 + $28,475 - $60,300 = $336,225
4. Here the student should see that the answer is clearly NO. The manager, Rob, has
based his calculation on the improbable assumption that no chips will be returned. Because
of this, his estimate for profit is to high. The manager is also wrong to advocate
discarding chips. It is profitable if the chips can be repaired, but the line loses
dollars if the chips are discarded.
V. Solutions to Ethics and Professionalism Questions
1. Issues involved in the narrative above include deceiving the public, since the
public is sold chips with no precautions taken to ensure the correct assembly of the
microchips. A secondary issue involved here could be public safety: what if the part is
used to build a critical device such as a navigation computer for missiles or airplanes?
2. The answer depends on the assumptions made by the student. If the student conceives
this issue as a safety issue, then it would clearly not be acceptable to follow the
superior's suggested course of action. The answer also depends on whether the student
perceives the decision as a proper decision for managers or a proper one for engineers to
make. Is this a safety issue? If the welfare of the public will not be compromised then
the decision is an economic one which falls in the domain of management. If however, the
assumption is made that the chips involve public safety, the decision should be made by
engineers, because engineering ethical standards require that public safety be protected.
3. As an engineer, Shane has an obligation to be a loyal employee, but also to protect
public safety and to uphold the standards of quality. Shane needs to try to find a
creative middle way in which all of these competing obligations can be satisfied. Shane
may be able to satisfy these demands by making an argument of the following type. First,
the manager's estimates of the profits resulting from shipping out the defective chips
were for a best-case scenario. Therefore, it can be asserted that actual profits should be
less; especially if there is a return cost involved with the defective chips in terms of
personnel, papertrails, and loss of reputation. Second, by repairing the chips, the loss
is significantly minimized in comparison to discarding chips: the line is still profitable
and the company's reputation for quality could help increase the overall corporate value.
So a creative middle way would be for the engineer to suggest repairing all chips, and
present his calculations to his boss to justify this suggestion. This solves the problem
of the lines losing money, turns a reasonable profit (although nowhere near what could be
made via the worst case scenario for the first year), and establishes a tradition of
quality within the company.
Jaegar, Richard C., Introduction to Microelectronic Fabrication, Addison-Wesley
Publishing Co., pp. 153-172 (Feb, 1991).